Social Books

Last week I attended a seminar during Social Media Week titled Social Books: How Social Media is Changing the Writing, Reading and Promotion of Books. How is social media affecting authors and the publishing industry? Books are everything social media is not – it’s a solitary endeavor by both reader and author. Until now. Authors are doing everything to promote their... Read More

Alisa Valdes-Rodriguez uses Social Media to Challenge Adaptation of Dirty Girls Social Club

Subtitle: Web Faceoff For those of you who keep up with Latino literature, Julio Varella has a great summary post on Valdes-Rodriguez’s discord with the NBC  TV script adaptation of her book, The Dirty Girls Social Club and her use of social media to pursue the matter. After stating two days ago that she had made all the statements she needed to make and would now focus... Read More

Interview with Latino Link author, Joe Kutchera

Last year, I had the pleasure of speaking with Joe Kutchera.  This year, it was an honor to meet Joe in person, he’s an individual who’s work and talent I respect a lot.  His new book – Latino Link – recently came out and it’s making waves in the Hispanic Marketing industry. Read below for an exclusive Q&A. What is your book about? First of all,... Read More

Latino Book Tours

Subtitle:  Promoting Latino Authors with Social Media Social media has many great potentials.  I’m constantly amazed by the innovation that individuals display. Again and again, I see come across very unique ways individuals are using social media to engage the market. A while back, we saw how one individual came up with how to learn a different language, with social media. ... Read More