brands : Latinos and Social Media

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The Why Of ‘Latino Rebranded’

Posted by Louis Pagan on July 1, 2010 · 7 Comments

I’m not sure if I’ve ever posted the reason I made the transition from a Latino politics blogger to an active social media advocate within the Latino social media. So here we go… My original blog – LatinoPundit – served a purpose to fill a void of the lack of Latino bloggers. I wanted to bring Latinos into mainstream discussions about politics and... Read More

Category blog, brands, business, community, hispanic marketing, hispanic social media, Latino, latinos in social media, latism, New Media, online marketing, Social Media, Success · Tags hispanic social media, latino blog, latino pundit, latino rebranded, latinos in social media, latism

25 Personal Brand Manifestos (Re-post)

Posted by Louis Pagan on March 24, 2010 · 7 Comments

(This is a re-post of an oldie, but goodie…enjoy.) This would be a follow-up post to my “Is Your Brand Bull?” post. Via the BuzzBin: 1) The online community — a.k.a. the market — doesn’t give a damn about your personal brand. 2) The only people who give a crap about personal brands are the personas trying to prop them up as a business model. 3) While personal... Read More

Category brands, Success · Tags brand, brand you

Facebook group pressures Puma to launch US site in Spanish

Posted by Louis Pagan on March 22, 2010 · 5 Comments

Here’s an example where passionate consumers apply pressure on a company. A Facebook group put pressure on Puma to launch a US site in Spanish. Their slogan: PUMA – Un millón de amigos para que PUMA nos hable en español. I had no idea that Puma brand sneakers are such a passion for US Hispanics (the last I checked, I think I have one pair). That aside, the... Read More

Category brands, hispanic social media · Tags