My Question on CommPro: Should you market differently to Hispanics than the general population?

We all know the answer, but… Follow the link to see discussion. AKPC_IDS += "4621,";Popularity: 2% [?] Read More

3 Times the Innovation

Subtitle: What’s under the hat? This post serves a few purposes: One is to test the WordPress mobile app. So, if you are reading this then it works. Two is to announce a collaborative writing partnership in the next couple of weeks. Very exciting. Also in a couple of weeks (which brings us to no. 3) is the launch of a solution-based service to better serve the Latino (and... Read More

10 Reasons Why a Vivero should do Business Online

Subtitle: …with apologies to my vegetarian friends WARNING: Read at your own risk. Some material here can be graphic and explicit, and may be offensive to some. A few years ago I went to the Dominican Republic on a family trip and was awed by a freshly killed pig hanging in an open market as we drove by. We pulled over and enjoyed the tastiest meat we’ve ever experienced. You... Read More

Hacking an Event/Seminar

Subtitle: Work smart, not hard I firmly believe that there are not many new ideas. Most ideas are a mash-up and repackaging of old ideas and account for over 90% of innovation. That being said, whenever I see a meeting/seminar that I’m interested in, but am short on the time I go to Google and search the topic. Usually, I find most of the information already present online... Read More

Signs of a Blogging Renaissance?

I’ve never given up on blogs…or email for that matter.   Blogs have a solid foundation in social media and fits in perfectly where other channels like Facebook and Twitter cannot fill (a special perk is that YOU own your blog – I can’t say that enough). Somewhere, somehow blogs became less sexy in pop-culture.  I can understand why, but as social media... Read More

Networking Alert: iConomy Expo

This event just appeared on my radar: The 3rd Annual iConomy Expo: A Business, Career, Finance & Technology Event Featuring moderated panel discussions and seminars on such topics as: money & finance, entrepreneurship, social media, technology, home based business opportunities, effective networking, career options career development, real estate, education, health, consulting,... Read More

Latino Blogger Opportunity at HPNG’s Entrepreneur Series

This just appeared on my radar, and it’s happening this Tuesday. Like all business owners, entrepreneurs face challenges with sales, marketing, financing, staffing and a host of other issues. Building on the success of HPNG networking events, HPNG Entrepreneur events will deliver live, one-on-one interviews with successful entrepreneurs and government officials. We’ll discuss... Read More

The Power of Networking

Subtitle II: Choosing the right event to meet your goals Subtitle: At the right place, at the right time There’s as much opportunity to network as there is desire to do so, but some choices are better than others when reaching your goals. The above photo is a case in point.  The larger stack of business cards are what I obtained from 3 days at the  Hispanicize 2011 Latino... Read More

Hispanicize Time

Next week (April 6-8th), is Hispanicize time. If you’re a blogger or business whose focus is on the Latino market you really need to be at the Hispanice 2011 Latino Social media and Hispanic PR Conference, otherwise I doubt you’re a solid “player,” and are losing a HUGE opportunity. Just look below at the sick array of brands and businesses that are sponsoring... Read More

A Call for Latino Talent

Subtitle: Get Your Piece of cake Recently, I’ve met individuals who are doing some great things.  Most were unknown to me, but they are cut from the same cloth – they understand that they can have their cake and eat it too. Please, help me meet more individuals in the Latino community who have something new going on, or have the confidence to take on something new... Read More

DBA Latino or non-Latino

A few discussions over the past couple of weeks centered around whether it’s smart to do business as a “Latino” or not as a Latino. For instance, if you’re in the general market does it make sense to tout you’re Latino-ness?  I’ve met some prominent entrepreneurs who you wouldn’t think were Hispanic because they never talk about it. However,... Read More

Grammatically Thinking About Company Names

I’m constantly fascinated by how logos and company names were coined.  Being the grammar freak that I am (I can sit down and enjoy a book on the subject), I looked up terms for the creative creation of names and terms. Here’s some terms that I’ve learned: A portmanteau or portmanteau word is a blend of two or more words or morphemes into one new word. Often... Read More

Latino Bloggers don’t work for Free

Subtitle: …but would you ask Macy’s that? I receive press releases all the time.  I also get invited to conferences and am asked to test run products frequently.  Then there are those very, very special times when I’m asked to give my thoughts on how a product or service will resonate with the Latino community. Why do most think I’ll do this for free? Let... Read More

SES – Focus Latino – NYC

I’m attending day 2 of the SES, Focus Latino track next week (schedule below). This track is sponsored by LatinVision, and moderated by Carlos Vasallo. A few of the featured speakers will be Mark López , Head of U.S. Hispanic Audience, Google; Matias Perel, Founder and CEO, Latin3; Giovanni Rodriguez, CMO, BroadVision; Sergio Carrera, General Manager, Televisa Publishing... Read More

Latinos in Texas (SXSW)

See you there… SXSW 2011 PLATINUM REGISTRATION CONFIRMATION – PRINT A COPY FOR YOUR RECORDS March 2, 2011 To: Louis Pagan Email: louis–>@<–hispanicize.com Business: Hispanicize.com Address: xxx Fax: Phone: xxx Thank you for your registration. This will confirm your PLATINUM registration for SXSW 2011… AKPC_IDS += "3813,";Popularity: 3% [?] Read More