Why it pays to be Bilingual (infograph)
I really enjoy info-graphs; they’re a cross between a comic and a Powerpoint presentation. The below is from VoxyBlog. Via: Voxy Blog AKPC_IDS += "3627,";Popularity: 12% [?] Read More
Video: Telemundo – Hispanic 2009-2010 STATS
I wanted to do a video similar like this over a year ago (this is dated July ’09 by the way) but lacked the video and animation experience, and couldn’t find anyone willing to collaborate. There’s not much traffic on the YouTube account, I wonder if this was promoted or not or maybe used internally – what gives Telemundo? I came across this on Twitter by... Read More
Teach your mobile device to be Bilingual
Subtitle: Spanish Punctuation on you Mobile device (image credit =@MomPressive) I do tons of tweeting, texting and status updates on my mobile device (HUGE opportunity for wireless sponsors here…), and Hispanics are the BIGGEST users of mobile media. Currently, I have a Blackberry 8300 series from Verizon and here’s how to do Spanish punctuation while typing on this... Read More
Hispanic Media Conferences 2011
The more I consider the benefits of attending events, the more apparent the benefits become. Coming next year, I plan to attend and participate in more of these. I updated the Hispanic Media Conferences tab. What’s new this year is keeping tabs on some of the multicultural events going on as well. Check between now and throughout the week for more additions. As the year... Read More
Twitter Venn: Mexicans beat Latinos and Hispanics
Subtitle: Comparing ethnicity terms with Twitter Venn It’s been almost 9 months since I did the first comparison on Twitter Venn for Latino + Hispanic + Mexican to prove that the term Latino is preferred over Hispanic with users on the web (Hispanic is preferred in the ‘real’ world). The study was to see what term was being used more on Twitter – Latino... Read More
7 Virutes of Hispanic Market
Subtitle: Seven is my favorite number Today I visited Strategic Sense’s blog and was very impressed by the post: 7 Reasons to target the Hispanic Market, posted by @GusRazzetti. Here are the 7 reasons: Hispanics represent a huge segment (don’t get caught by the word minority) Latinos presence keeps growing Hispanics do have money to spend Latinos have a bigger impact... Read More
2011 Hispanic Media Conferneces II
This actually is for Dec. 4 2010, but I don’t want to go back and forth and left the title the same. Click on logo above for deets. AKPC_IDS += "2154,";Popularity: 17% [?] Read More
Latino Hispanic Domain Name Sale
I have a bunch of Latino and Hispanic domains that I’ve acquired over the years. I’ve decided to offer a tab available outlining what I have. Some of the domains are extremely lucrative as their names are perfect descriptions. For example, LatinosInMedia.com, LatinoReporter.com, HispanicsInSocialMedia.com, LatinoVotes.com and many more. AKPC_IDS += "2047,";Popularity:... Read More
The Why Of ‘Latino Rebranded’
I’m not sure if I’ve ever posted the reason I made the transition from a Latino politics blogger to an active social media advocate within the Latino social media. So here we go… My original blog – LatinoPundit – served a purpose to fill a void of the lack of Latino bloggers. I wanted to bring Latinos into mainstream discussions about politics and... Read More
The PapiBlogger, Online and Off
I had the pleasure of meeting Manny Ruiz earlier this year. From my first impression he seemed to be a stand-up guy, savvy business owner and a genuine family man. Nothing Manny has done since has altered my opinion…actually the more he does the more he confirms my initial read on him. Manny successfully launched one of the largest Hispanic PR/Social media conferences... Read More
NGLC Video: John Leguizamo, Franc Reyes & Jackie Hernandez
Due to a couple of last minute ‘emergencies’, I was not able to make the NGLC event that I had looked forward to attending. From what I hear, the event was a success. Here’s a video from last week: AKPC_IDS += "1861,";Popularity: 16% [?] Read More
Hispanic Ad Assoc. fumes over Home Depot choosing non-Hispanic agency for Hispanic account
Recently, The Home Depot decided to move it’s Hispanic ad account from Vidal to a general market agency. Read the statement below by the Association of Hispanic Advertsing Agencies about this: “Multiple AHAA member agencies participated in the recent Hispanic-specialized agency search and review process conducted by The Home Depot, the world’s largest home improvement... Read More
Pepsi Yo Sumo, Displays Social Consiousness
Subtitle: How will Coke Respond to Pepsi Yo Sumo? Have you seen what Pepsi Yo Sumo is doing? Pepsi Yo Sumo isn’t a new viral-video craze combining a soft drink and a large, scantily clad Japanese man. Rather, it’s an effort by Pepsi and Latin Internet company Terra to encourage Hispanics in the United States to participate in Census 2010.The viral campaign is aimed... Read More
New Generation Latino – It’s A Mindset!
Mindset – the perfect elixir for age and classification. Lili says it perfectly, “…is it really about generation, or is it about lifestyle? …put the ‘generation’ to the side for a second, (because) it’s a mindset…” AKPC_IDS += "1724,";Popularity: 27% [?] Read More
AdAge Hispanic Fact Pact 2009
Subtitle: Saturday Reading You probably have seen this already, but in the case that you haven’t…This definitive Hispanic market analysis was shared with me, so I’ll share with you. Download it here. AKPC_IDS += "1673,";Popularity: 7% [?] Read More

