The Why Of ‘Latino Rebranded’
I’m not sure if I’ve ever posted the reason I made the transition from a Latino politics blogger to an active social media advocate within the Latino social media. So here we go… My original blog – LatinoPundit – served a purpose to fill a void of the lack of Latino bloggers. I wanted to bring Latinos into mainstream discussions about politics and... Read More
Gays, African Americans, and Hispanics
I saw this tweet, and felt somewhat…well, categorized. If you know anything about me, I don’t fit into boxes very easily. I’ve come to disregard the concept of a niche market as over rated. Anything can be a niche. The problem with the niche marketer is that they look at the landscape with a lens that categorizes and differentiates, and seeks to stay there.... Read More
Granular Audiences
Subtitle: Niche, niche, niche…everything! The world wide web is all about being connected, no matter how granular you define your audience you’ll always still hit a larger whole. You may ask, then what is the use? Niche markets are a slice of a greater whole, but in fact you’ll see that your ‘slice’ is still a part of a great whole. My friend... Read More
Hispanics Online: Where Are They?
As it turns out, they are everywhere that everyone else is and more. Hispanics are going to websites that the rest of the world are using which are Yahoo, Google and Microsoft but at the same time there are niche websites that allow Hispanics to socialize within their own communities as well as to search for information such as news, sports and entertainment within Latin America. Social... Read More
Hispanic Media Conferences 2010, PII
To continue on the Hispanic Media Conferences 2010 post, I’ve become aware of two more: NAHJ, has ten multimedia journalism training sessions in Texas, Feb 20. Blogging, social media and content creation will rule these workshops. Very innovative and keeping in pace of a trend in the Latino sphere – from their website: The New Generation Latino Consortium (NGLC),... Read More
Social Media – Pre and Post 2010
While social media is undeniably hot, without evidence of burning out, many established organizations and businesses have been exceedingly slow in accepting social media as the new engagement platform. In the face of prudence, speculation and convention, enthusiasts – evangelists – have pressed forward with a new and unpredictable, yet powerful and stable form of... Read More
What Type Of Social Media User Are You?
Subtitle: What side of the fence are you on? When it comes to social media, are you on the outside looking in or on the inside looking out? This is the question I ask myself when I encounter someone involved in social media. It gives me insight to their level of engagement, which is important to me toward my own expectations. Insiders If you’re one who uses social media... Read More
It’s Not Always About The Marketing
AOL just release their Hispanic Cyberstudy, packed with the habits of Hispanics online. The study is based on a question – Why and how are Hispanics using the internet in their daily lives? For years, marketers have struggled with the complexities of the Hispanic market. Given the blistering growth of their population and subsequent rise in purchasing power, AOL wants to... Read More
Census To Use Grassroots & Social Media 2010
Is anyone surprised? Are you still one to think social media won’t work? Well then, read up: Social media and a national road tour are part of the plan to drum up interest. The campaign will stress the importance and secrecy of the count. This shows the further use and maturity of social media. (Not that I thought they would succeed, but this further strengthens my belief... Read More
LATISMTOYDRIVE – One Heck Of A Success
“Part of LATISM’s long-term vision is to give back. The fact that our first Toy Drive and Fundraiser is aimed to benefit both children in Latin America and at home is yet another innovative example of how LATISM is using new media to benefit our community at large,” said Louis Pagan, Co-founder of LATISM. For the second part of LATISM’s 3 Kings Day event, the networked... Read More
Latino Leaders Magazine Spot
Subtitle: Latino Leader Interviews I’m extremely honored to be listed as a “Rising Star” among other great Latino innovators. For the first time in its 10-year history, Latino Leaders Magazine has published a digital version of its magazine. Although new, the digital version provides all of the same content, interviews and images readers have come to expect from... Read More
My Predictions for Latino Social Media In 2010
As impressive as the numbers are of the increasing involvement of Latinos on the web are (22% of the internet population), I think the one common denominator is population growth (45.5 million people). All of the below, are summaries of what I’ve discussed via my social media portals throughout the year. Spanish Language Content With more Latinos now on the web, it only... Read More
All About LATISM And Being Latino Toy Drive & Fund
Another huge project I am working on: Latinos in Social Media and Being Latino presents: Our 1ST ANNUAL THREE-KINGS DAY ONLINE TOY DRIVE & FUNDRAISER to benefit The Children’s Aid Society’s Latino Outreach Initiative [http://www.childrensaidsociety.org] and the United Nations Children’s Fund [UNICEF] [UNICEF: http://www.unicef.org/] January 6th, the traditional... Read More
SEO Is Dying
Subtitle: Content Is King I don’t concentrate too much on website optimization, because over the years of blogging I’ve noticed that content is more effective than SEO in the long run. Today I was glad to read who I consider an authority to weigh in on content vs SEO: The writing is on the wall. Small business marketing is moving away from focusing on SEO. Why do... Read More
Who’s Watching The Lab-Latinos?
Subtitle: “I always feel like, somebody’s watching me…” -MJackson At this time, if you are a Latino in social media, it may not be such a straight forward deal. Unknowingly you may have been recruited to be the representative voice for your locale or culture as a whole. In the form of page visits and clicks there’s an audience watching and learning. ... Read More
