LATISM Twitter Party #LDC
Subtitle: Twitter tips for newbie businesses Looking forward to be participating in the LATISM DC Live Twitter party via Tweetchat (you can follow this link to observe some of the tweets and comments happening right now at the DC conference). The goal is to provide tips for professionals and organizations on how to use social media. You can observe or participate. Here are the... Read More
You Don’t Know Squat About Hispanics
Subtitle: Hispanic Media Myths A great article…it even seems to have some picante to it as it’s spiced up with some humor and witty lines. If you have some image in your head of a poor campesino looking confusedly at a computer screen, delete it. Replace that with an image of Perez Hilton tweeting and blogging and instant-messaging all day. In fact, Latinos far... Read More
Bilingual Toys
Ingenio Bilingual Toys This is amazing! It took all this time for a company to launch a bilingual toy line? This was looking everyone in the face. Ingenio’s bilingual product line ranges from electronic learning toys and puzzles to educational games. All products emphasize English and Spanish equally to enable the child to learn a second language easily…Ingenio helps... Read More
The Social Media Evolution
Subtitle: The Social Web You’re just going through a phase… IF you define social media as Facebook or Twitter then you may believe it is a fad – and you’d be correct! But if you define social media as sharing, connecting and online conversations then you know social media is the future. Revolution, set to evolve If you understand the leverage of social media... Read More
Latino Gold Rush
Subtitle: Here Come The Marketers My eyes, ears and mouth were sealed shut. It’s interesting to see how businesses and marketers are now paying attention to previously ignored niche networks. By this I specifically mean low-income demographics and urban communities. There is an entire “sub-culture” of bloggers / twitterers complete with celebrities and household names... Read More
Control The Content
Subtitle: Centralized Me. “If you don’t like it, get your own soapbox!” Controlling the content, means owning it. Blogging enables you a platform to speak from that you own. You control the site, you state the rules, you decide what is good/what is bad…you are God. Latinos – take control of your image. Latinos especially should embrace blogging as... Read More
Target Hispanics Or Target Latinos?
This is an old debate – it’s filled with emotion, preference and who can best determine the roots of language and how we came to this nomenclature. However, for this post I’m just looking at numbers: is the term Hispanic used more on the internet, or the term Latino? I used Google keyword search tool that is used in many Ad campaigns, SEO optimization and reflects... Read More
