There’s been some back and forth about Klout.

And just what is Klout? From their website:  Klout identifies influencers on topics across the social web.

I believe the consensus is that any score above 40 is deemed desirable, and although there is some satisfaction when reaching this plateau, the validity of Klout’s confirmation of one’s ‘influence’ should be taken with a grain of salt.

Here’s some stats from a top mommy blogger.

Today on Twitter (and in Miami, Florida), the National Hispana Leadership Institute is having their annual training and award conference.

You can follow tweets from our Latinas in attendance by following #NHLI.

Congrads to Maria Isa and all other Latinas who received and award:

MariaIsa @@MariaIsa

Just received the #NHLI Rising Latina Star award in Miami. Truly an honor. luv 2 all of u 4 yr support. esp mi “Mami-ger!” @NHLI @SotaRico

It’s been almost 9 months since I did the first comparison on Twitter Venn for Latino + Hispanic + Mexican to prove that the term Latino is preferred over Hispanic with users on the web (Hispanic is preferred in the ‘real’ world).  The study was to see what term was being used more on Twitter – Latino or Hispanic?  (I threw in ‘Mexican’ in from my experience as a blogger and the knowledge I gained of Mexican bloggers.)

The current results shows an increase on all terms from the initial comparison, and still reflects the same relationships:  ‘Mexican’ is used more than ‘Latino’, and ‘Latino’ used more than ‘Hispanic’ on Twitter.

Although I strongly suspect that these terms are being used more because Twitter’s usage has grown, I can not state it as fact because these charts were done on different days, and at different times.  From my experience, what I do know is those who are Mexican better identify with that term, rather than Latino or Mexican and I’m sure it’s the same with other groups.

I am interested in what you’re conclusions are, or if you’ve seen other data in relation to this.

UPDATE 11/03/2010:  What I failed to mention here is that Mexican may be used more than others because of the immigration situation going on here in the United States.

]]> http://louispagan.com/twitter-venn-mexicans-beat-latinos-and-hispanics/feed/ 11 http://louispagan.com/great-prsa-multicultural-tweets/ http://louispagan.com/great-prsa-multicultural-tweets/#comments Sat, 30 Oct 2010 13:27:37 +0000 Louis Pagan http://louispagan.com/?p=2242 Read more...]]> Subtitle: Crib notes on the #PRSA International Conference

Natalie Tindall couldn’t stay for the entire PRSA International Conference, but luckily she was able to keep abreast on the session via Twitter by following #PRSA_IC.  Here are some very informative tweets she collected:

stephnewton Stephanie Newton
If you want to reach other markets, you have to surround yourself by people you want to be reaching. #socdiv

jwmorganjr qumediaman
#socdiv #PRSA_ic Being Politically correct is not the same as being culturally correct.

amandamogul Amanda Littlejohn
Acknowledge instead of avoid. You can’t tip toe around diversity. Be humble and ask the right questions. #socdiv #prsa_ic

jwmorganjr qumediaman
#socdiv #PRSA_ic Dealing with diversity means dealing with labels.

amandamogul Amanda Littlejohn
There’s a growing group of father bloggers-#PR pros are they on your radar? #socdiv #prsa_ic

**One of these blogs was given a shout-out in the session: the Hispanic father blog, papiblogger, which is run by uber-multitasker/many irons in the fire PR professional  Manny Ruiz (@papiblogger).

polishedImage Robin Fisher
RT @amandamogul: That’s the power of intention. Put your intention out there. The universe will meet you. #socdiv #prsa_ic

jwmorganjr qumediaman
#socdiv #PRSA_ic Get curious about people and their backgrounds.

amandamogul Amanda Littlejohn
Use different people in different communities as your guides#socdiv #prsa_ic

cubanalaf Lauren Fernandez
What is your #SocDiv universe? Some use only their blog, others branch out. Twitter, communities, meetups – where’s your voice?#prsa_ic

jwmorganjr qumediaman
#socdiv #PRSA_ic Social media mirrors, reflects and creates culture.

For the whole list and more links go to the PRSA Diversity blog.

I never believed in success at first try.  Other than being very lucky, success is a process and takes time.

So, I’m comfortable and happy with LATISM being # 5 – one day LATISM will be numero uno.

Thanks to the continued efforts to all the members on Thursday night’s Tweet Parties.

Latinos from both sides of the American hemisphere are devouring social media.  Check out the latest bullish graphs and read on…

Mas: You can find them on Twitter by following #latism #latam #latino #hispanic

Check out the LATISM site for details on how you can get your ribbon and the Twitter party tonight.

The recent data by HitWise that rated social networking sites, ranks Facebook as #1 with 50% traffic, and Twitter as #5 with a mere 1% is a perfect example of a data presented at a certain level of truth, leaving questions at all other levels.

1.	Facebook	50.15%
2.	YouTube	15.21%
3.	MySpace	15.08%
4.	Tagged	1.16%
5.	Twitter	1.14%

Here are the problems:

1. What counts as a visit on Facebook?  (Ex: If you click through 50 profiles, does that count as 50 visits?)
2. Twitter users for the most part use 3rd party applications to manage their accounts such as Seesmic Desktop and Hootsuite, not to mention mobile device access.  Surely, this type of access is not counted as a “visit.”
3. There are other uses for twitter such as search (again 3rd party apps can come into play), or just sit and watch your custom “lists” or groups and use them as a news feed – “visits” here do not account for this invaluable feature.
4. The specialized niches that each network serves (think LinkedIn), is severely undervalued by presenting this data as meaningful.
5. What type of traffic are going to these sites?  What are they doing there?  How is this important to me or my business?

Each point begs pertinent questions – what is the value of other networks?  Are visits the measure of usefulness?  How are the sites used?  Who is visiting these sites and what are they doing?  Nothing outlined by HitWise, comes close to providing answers.

The web is no different than any terrain – the more you know, the better you can use it to your advantage.  Thinking through what is presented here, we come to important conclusions – this is called being media literate – and can leverage the information in our favor.

Did you initially interpret the data as I did…that is, Facebook rules?

(In a little while, I’ll be posting another piece that uses the same data above. However, the discussion is about why you should not chase traffic, but make it come to you.)

A study done by Semiocast (.pdf), reveled language usage on Twitter over a period of 48 hours in February, 2010.

The study found that most language used was English at 50% from English speaking countries and non-native English speaking users.

Other languages that were tallied – Japanese (14%), Portugese (9%), Malay (6%) – can be attributed directly to international outreach or social media popularity within that region.

Spanish came in 5th at 4% mostly from Spanish users who are in the US.  It’s my belief that this reflects the preference of Hispanic social media users of English as their primary communication language and reflects the young, acculturating traits of Hispanics online. My only wonder if there’s any public usage stats on Twitter’s Spanish translation page.

The rest of the 17% was a combination of various languages each accounting for no more than 2%

The Mexican government is up in arms against ‘Twitteros’ who use Twitter that warn others against drunk driving checkpoints – “alcoholimetro.”  But what really has those on the good side of the law angered is the blatant use of social networks by drug traffickers and other criminals.  Thus the “Spanish Bill.”

You decide: Is this a fair case to relinquish free speech for the greater cause of justice?