Converge w/ Social Media, Don’t Collide
(I’ll write more about this over the weekend)
A good strategy to engage your target is to find beacons of influence within the relevant market. These ‘Influentials’ will propel your message to their sphere of influence.
We are talking socioeconomics, and learning how to surf the waves of current market consumption patterns…better, we are looking for those who have already harnessed the power of the social media sea.
Popularity: 1% [?]

