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Subtitle RE-RE-RE-RE-RE-Tweet

Social media can get monotonous when everyone is doing the same thing.  There are certain principles and techniques that do work, and caution to the brave? soul who dares to diverge.  What I’m not talking about is quite different – be original, be yourself because there will never be another person like yourself.  EVER!

I wrote this on Facebook earlier, which turned into a funny thread thanks to the public.

Here are some tips that I found which are suiting:

Celebrities are not more interesting than you. They’re not smarter. They have skills. In social media, they have mad skills. Mad, crazy, enviable marketing skills. You can have respect for individuals and their game – and don’t get me wrong, I have a lot of respect for the Scott Montys and Chris Brogans of the world. They are succeeding and deserve props.

But it doesn’t mean you have to follow what they say, or emulate their game or even read them. That makes you an observer. An observer that sits in a wagon pulled around by “the influencers.” What chance do you have if you’re not even thinking on your own two feet?

Here’s how to escape the social media wagon:

1) Unsubscribe from one of the talking heads. How do you expect to be original and innovative when you read what everyone else reads? Lightning will not strike down upon you, I promise.

2) Subscribe to one of the thousands of other bloggers out there that are putting out real and original content. Content about politics, design & art, relationships, news, fashion, careers and issues. Content about things that matter. (Yes, fashion matters too).

3) Write about something else besides social media.

4) Repeat.

Good advice.

The end here is the “pearl before swine:”  things that matter. Social media is not a means in of itself, but a set of tools which deliver content.  It is the content that is king.

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