Facebook group pressures Puma to launch US site in Spanish
Here’s an example where passionate consumers apply pressure on a company. A Facebook group put pressure on Puma to launch a US site in Spanish. Their slogan: PUMA – Un millón de amigos para que PUMA nos hable en español.
I had no idea that Puma brand sneakers are such a passion for US Hispanics (the last I checked, I think I have one pair). That aside, the group looks to be fairly active. The page is loaded with videos, pictures and user participation. As of date, there are 750 members.
(source: adshiek)
Popularity: 8% [?]
