Gays, African Americans, and Hispanics

nichesI saw this tweet, and felt somewhat…well, categorized.  If you know anything about me, I don’t fit into boxes very easily.

I’ve come to disregard the concept of a niche market as over rated.  Anything can be a niche.   The problem with the niche marketer is that they look at the landscape with a lens that categorizes and differentiates, and seeks to stay there. Are we really so different…really?  I prefer the term ‘target’ in place of ‘niche.’

I shrugged my shoulders and moved on…


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