Who’s Watching The Lab-Latinos?
Subtitle: “I always feel like, somebody’s watching me…” -MJackson
At this time, if you are a Latino in social media, it may not be such a straight forward deal. Unknowingly you may have been recruited to be the representative voice for your locale or culture as a whole.
In the form of page visits and clicks there’s an audience watching and learning. Many companies and individuals pick and choose which online site, group or individual will be their representative ‘lab-Latino.’
For instance, here’s a live one: “Meet Tony, The Intern”
We recently hired an intern named Tony to help us with a couple of projects here at Captura Group. As I have gotten to know him, I realize that he personifies the online Hispanic consumers that we marketers are trying so hard to reach.Below, I introduce you to Tony and to the millions of Hispanics like him online today.
[excerpts...]
Tony is bilingual and bicultural
Tony is a proud “American Latino”
Tony is tech-savvy
Tony says “Don’t try too hard”
There are many examples of this.
I’m not saying this is a bad thing at all, but an interesting fact. What better way to learn about the market than to study those who are identified as the key individuals?
Are you a lab-Latino? How do you feel about being a possible study specimen? Good? Bad? Why?
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