LATISM Latina Blogger Survey
Subtitle: A double underrepresented group gets represented.
LATISM
In an effort to represent a double underrepresented group (women + Latina) LATISM, gives us the very first 2010 Bloguera survey. Here’s some key findings courtesy of WiredLatinos:
- Young:The largest group of respondents is between 30 and 39
- Mothers: 83% has between 2 and 4 kids
- Heads of household: 70% is either single, divorced or separated
- Yearly Earnings: Of the respondents, 46.5% reports earnings of $80,000 – 89,000 a year, closely followed by 44% who earn $30,000 to $39,000 a year. Less than 3% reported earnings of $100,000 or more
- Committed:
- 75% blog two or more times a week
- 77% have invested in their own domain
- 98% plus are active in social media
- A surprising 72% blog primarily in English
- 62.7% blog about Parenting, followed closely by Latino issues [54.4%]. Other popular topics included Heritage/Culture, Cooking/Recipes, Beauty/Fashion, Art, Technology and politics
- While 37% of Latinas blog mostly about their ethnicity, most of them seldom or ever focus on this factor
- Most feel being a Latina has helped them find sponsorships and readers and readers, but in general feel they get less opportunities compared to non-Latinas
- Mobile Usage:
- 81% use their cell phones to tweet
- 90% use their cellphones for FaceBook
- 93% use apps
You can view/download the full version here: LATISM Latina Blogger Survey.
Popularity: 12% [?]
