Measure not Social Media by your Success
Subtitle: Social Media is not about you.
Many people, especially those in business pretentiously consider only what they do in social media as the sole criteria to deem what others do as worthwhile or successful. Marketers consider only marketing, advertisers consider only advertising, public relations consider only public relations…thus the list goes on…as the only respectful endeavor within social media – everything else is an afterthought.
Jeff Pulver’s 140 Characters Conference, is a reminder of the vast diversity of topics that social media can apply to with his dizzying display of guests from a wide variety of fields in the 2-day event. To sit there through the detailed and yet impulsive speeches one gets a sense of intrigue and success from all corners of social media.
Business people especially, should meditate on social media and its proliferation by the everyday user. It is rich, varied and almost boundless with new uses and benefits found all the time. If one considers social media as a Swiss Army knife, then the error of measuring it against one’s area of discipline will not occur and one will remain receptive to the multi-content which social media provides.
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