Only 4% of messages on Twitter are in Spanish

Subtitle:  Half the tweets on Twitter are in English

A study done by Semiocast (.pdf), reveled language usage on Twitter over a period of 48 hours in February, 2010.

The study found that most language used was English at 50% from English speaking countries and non-native English speaking users.

Other languages that were tallied – Japanese (14%), Portugese (9%), Malay (6%) – can be attributed directly to international outreach or social media popularity within that region.

Spanish came in 5th at 4% mostly from Spanish users who are in the US.  It’s my belief that this reflects the preference of Hispanic social media users of English as their primary communication language and reflects the young, acculturating traits of Hispanics online. My only wonder if there’s any public usage stats on Twitter’s Spanish translation page.

The rest of the 17% was a combination of various languages each accounting for no more than 2%

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  • http://www.admentis.com Miguel

    Numbers are interesting and I certainly agree with your thoughts regarding young acculturated Latinos….would be interesting to see how these numbers hold up over a longer research period. Thanks for sharing!

  • http://www.targetlatino.com Claudia Goffan

    Hi Louis!
    I agree with Miguel on the length of the study. 48 hours is too short… and I wonder if they considered Spanglish and how they identified the geo when not all Twitter accounts have accepted the identification of the location.
    Brazilians do tend to be very vocal on Twitter, though ;)
    Thank you for sharing!
    Claudia

  • http://louispagan.com Louis Pagan

    @Miguel
    Agreed, would of liked to see a longer time period.

  • http://louispagan.com Louis Pagan

    @Claudia Goffan
    You bring up two important points and I had the same concerns: would of liked to see a longer time frame and I wondered about the location determination myself. I contacted them for a reply and will update post if a response is received.

  • http://www.targetlatino.com Claudia Goffan

    Thank you, Louis! Please, keep me posted on their response… and if they need a market intelligence tool to do the research to feel free to contact me… :)

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