Simpleton Language Scores High on Facebook

Subtitle:  Use simple language in your posts on Facebook to get shared more.

I’m being cynic with my post title here, but it is true that Facebook is not a specialized site, and the simpler and clearer your language is the better your chances are that your content will be shared. The below picture shows what happens to shareability as the reading difficulty level rises in content.

I’ve been doing something like this with my titles and subtitles in most of my posts. Besides manually, it would be great if I could figure a way of posting to Facebook one title, and to other sites another.

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  • http://josehuitron.posterous.com Jose Huitron

    Louis, nice post! Readability is important. Great information.

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