Social Media – Pre and Post 2010
While social media is undeniably hot, without evidence of burning out, many established organizations and businesses have been exceedingly slow in accepting social media as the new engagement platform. In the face of prudence, speculation and convention, enthusiasts – evangelists – have pressed forward with a new and unpredictable, yet powerful and stable form of communication that has haulted an entire industry and forced it look over its shoulders.
In many ways, social media has just begun – 2010, will be its pivot. Pre-2010 will be looked back as social media being considered only an addition to already established marketing tools, but post-2010 social media will be viewed as a major factor, even replacing traditional media.
Hispanic organizations will be on the far end of the tail, as Hispanics are mostly a conservative population. To the older generation, social media represents…is, change. However, the younger generation is embracing new media in droves. Somewhere in the near future – post 2011? – there will be a huge explosion of Hispanic based industries and organizations in social media.
These are my observations, not my judgments. I think social media will continue to influence its way into every business sector and will be the fast track to Hispanic related communications. The fact that Hispanics are the quickest and most abundant adopters of new technologies and media, should move every decision-maker toward the promised land of social media. Will you be joining me?
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