A Call for Latino Talent
Subtitle: Get Your Piece of cake Recently, I’ve met individuals who are doing some great things. Most were unknown to me, but they are cut from the same cloth – they understand that they can have their cake and eat it too. Please, help me meet more individuals in the Latino community who have something new going on, or have the confidence to take on something new and are looking to make something happen. There’s a lot of opportunities... Read More
DBA Latino or non-Latino
A few discussions over the past couple of weeks centered around whether it’s smart to do business as a “Latino” or not as a Latino. For instance, if you’re in the general market does it make sense to tout you’re Latino-ness? I’ve met some prominent entrepreneurs who you wouldn’t think were Hispanic because they never talk about it. However, if you are in the Hispanic market then it may be useful if you specify... Read More
Grammatically Thinking About Company Names
I’m constantly fascinated by how logos and company names were coined. Being the grammar freak that I am (I can sit down and enjoy a book on the subject), I looked up terms for the creative creation of names and terms. Here’s some terms that I’ve learned: A portmanteau or portmanteau word is a blend of two or more words or morphemes into one new word. Often the sound and meaning incorporates it’s parts. Wikipedia is a... Read More
Staying The Course
Subtitle: Here And Now, There And Later Not writing on my blog, is like not being at home for an extended period of time. It’s not like I have not been busy though. Here’s what I’ve been occupied with: Networking: I hope many of you are not undervaluing meeting people in ‘real-life.’ I’ve been busy adding more influential people to my address book and have been going out and shaking their hands to solidify... Read More
Latino Gold Rush
Subtitle: Here Come The Marketers My eyes, ears and mouth were sealed shut. It’s interesting to see how businesses and marketers are now paying attention to previously ignored niche networks. By this I specifically mean low-income demographics and urban communities. There is an entire “sub-culture” of bloggers / twitterers complete with celebrities and household names I had never heard of! I’m sure this experience will reverberate... Read More
