Why Social Media Is Losing Users And Where They Are Going
Some of the biggest social media sites have experienced a continued decline of new user registrations in the past few years. Facebook for example will see a 13.4% increase in US users according to eMarketer. Previous yearly growth was at 38.6% in 2010, and 90.3% in 2009. Twitter has dropped from 293% in 2009 to 26.3% this year and is expected to remain bearish. This is all very normal as social media evolves and becomes more mature. In another study... Read More
Lifting the hood on Social Media Applications
Update 3/31/2011: More content updated on this post over at Hispancize. Subtitle: Get to the core of the matter Here are a couple of examples of technology simplified: Facebook. One of the most popular social media application on the planet. All it is really is an advanced message board. Twitter. Hailed as Cadillac of micro-blogging and one of the most popular social media applications sitting alongside Facebook. At it’s core it’s... Read More
A Lesson from Fight Club: You’re not how many Facebook friends you have
Subtitle: The number one rule of ‘Social Media’ is you don’t talk about Social Media. Fight Club. Tyler Durden: You’re not your job. You’re not how much money you have in the bank. You’re not the car you drive. You’re not the contents of your wallet. You’re not your fucking khakis. You’re the all-singing, all-dancing crap of the world. Self-importance – a pompous facade to simply try and... Read More
Tweaking your Social Media settings to Protect your Network
Subtitle: Lifting the Hood on your Social Media Settings There are a lot of privacy concerns concerning social media these days. Most, if not all mention the intrusive type where your data is either stolen, exposed or sold. Not much is mentioned toward the slight privacy tweaks that may still leave our networks open in a subtle way. As I became more aware of my status within the Hispanic social media industry, I became more sensitive toward my... Read More
Simpleton Language Scores High on Facebook
Subtitle: Use simple language in your posts on Facebook to get shared more. I’m being cynic with my post title here, but it is true that Facebook is not a specialized site, and the simpler and clearer your language is the better your chances are that your content will be shared. The below picture shows what happens to shareability as the reading difficulty level rises in content. I’ve been doing something like this with my titles and... Read More
When not to Fish where the Fish are
Subtitle: “Give me back that Filet O’ Fish, give me that fish.” There’s a common piece of advice to “fish where the fish are.” While no doubt this is a great short term strategy, but eventually the resource will dry up. Why? Because, soon enough everyone will start fishing in the same spot! There’s some recent data released by HitWise that shows Facebook touting 50% of web visits and Twitter only... Read More
Why more Visits on Facebook is not Important
Subtitle: Levels of Truth in Data Representation of Social Networking Sites The recent data by HitWise that rated social networking sites, ranks Facebook as #1 with 50% traffic, and Twitter as #5 with a mere 1% is a perfect example of a data presented at a certain level of truth, leaving questions at all other levels. 1. Facebook 50.15% 2. YouTube 15.21% 3. MySpace 15.08% 4. Tagged 1.16% 5. Twitter 1.14% Here... Read More
Google Buzz Fragments Your Blog’s Comments
With the announcement of Google Buzz, I’ve been thinking a lot about the Comments feature in blogs. I don’t want to say that Buzz is necessarily bad for blogs, but it can de-augment a very powerful pillar of blogging – the Comments section. Let me back up a little. In October, I talked about the importance of publishing your content on a blog that you own versus a social media site like Facebook or Twitter. I subtitled the post... Read More
Social Media Literacy, Part II
Yesterday, I posted a piece on Social Media Literacy (SML) and talked about how to identify some characteristics of an ill intentioned communication in social media. Some of the examples listed showed how others may try to take advantage of your account on Twitter. Complimenting yesterday’s post, I found a great article that talks about how an insider exploited Facebook to gather information on unsuspecting users – and I’ve seen... Read More
