Somos Muchos Latinos. Somos Muchos Toyota

Could this be one of the greatest Hispanic marketing campaigns? Get your sticker here (it would make sense if you did have a Toyota…). AKPC_IDS += "2876,";Popularity: 18% [?] Read More

Interview with Latino Link author, Joe Kutchera

Last year, I had the pleasure of speaking with Joe Kutchera.  This year, it was an honor to meet Joe in person, he’s an individual who’s work and talent I respect a lot.  His new book – Latino Link – recently came out and it’s making waves in the Hispanic Marketing industry. Read below for an exclusive Q&A. What is your book about? First of all, thank you for hosting me on your blog for this Q&A. Latino Link:... Read More

7 Virutes of Hispanic Market

Subtitle: Seven is my favorite number Today I visited Strategic Sense’s blog and was very impressed by the post: 7 Reasons to target the Hispanic Market, posted by @GusRazzetti. Here are the 7 reasons: Hispanics represent a huge segment (don’t get caught by the word minority) Latinos presence keeps growing Hispanics do have money to spend Latinos have a bigger impact in your future than you think Hispanics are influencing mainstream Latinos... Read More

Hispanic Ad Assoc. fumes over Home Depot choosing non-Hispanic agency for Hispanic account

Recently, The Home Depot decided to move it’s Hispanic ad account from Vidal to a general market agency.  Read the statement below by the Association of Hispanic Advertsing Agencies about this: “Multiple AHAA member agencies participated in the recent Hispanic-specialized agency search and review process conducted by The Home Depot, the world’s largest home improvement specialty retailer. The Hispanic advertising agencies — many small... Read More

Would You Like Some Salsa with That?

Andrew Orci Talks About New Survey on Hispanic Marketing AKPC_IDS += "1626,";Popularity: 13% [?] Read More

It’s Not Always About The Marketing

AOL just release their Hispanic Cyberstudy, packed with the habits of Hispanics online.  The study is based on a question – Why and how are Hispanics using the internet in their daily lives? For years, marketers have struggled with the complexities of the Hispanic market. Given the blistering growth of their population and subsequent rise in purchasing power, AOL wants to help marketers and agencies understand the changing Hispanic market,... Read More