SES – Focus Latino – NYC
I’m attending day 2 of the SES, Focus Latino track next week (schedule below). This track is sponsored by LatinVision, and moderated by Carlos Vasallo. A few of the featured speakers will be Mark López , Head of U.S. Hispanic Audience, Google; Matias Perel, Founder and CEO, Latin3; Giovanni Rodriguez, CMO, BroadVision; Sergio Carrera, General Manager, Televisa Publishing + Digital. There will be four section to Focus Latino: Introduction, Reaching... Read More
Hispanic Male Shoppers and Advertising
So the beans have been spilled: Males are the primary grocery shoppers – 51% (but numbers may be closer to 35%). Of course, in the survey, men could be overestimating their own role in shopping for the family…Behavioral research of shoppers shows a number more like 35% of grocery and mass-merchandise shoppers are now men…thanks to the economy and changing gender roles… My question here is are these numbers even lower for... Read More
What are Latinos really doing Online?
Subtitle: A second pass on Latinos online We’ve all heard the statements: There are more Latinos in social media than non-Hispanic Whites Mobile internet access is highest among Latinos Hispanics purchase more electronic devices than anyone else: * Digital cameras: 21% vs. 18 % * Video gaming system: 21% vs. 12% * MP3 player: 19% vs. 12% * Advanced cell phone: 19% vs. 13% * Digital cameras: 21% vs. 18 % * Video gaming system: 21%... Read More
“I drink your Milkshake! I drink it up!”
Subtitle: Ask your questions on Net Neutrality This Friday, I’m having an interview with Jose Marquez, CEO of LISTA on net neutrality. Net Neutrality is a discussion about your stake in internet bandwidth. In a nutshell, it addresses the issue of measuring the use of internet bandwidth one utilizes and applying a tiered rate based on that usage. There are proponents and opponents of this approach. One argument states that Latinos will... Read More
A Visual Glance: Latino vs Hispanic vs Mexican on Twitter
Subtitle: Waxing Data Visually Data visualization (DV) has been with us for a little while now. DV frees us from standard pie charts and bar graphs that are prevalent these days. By representing data in new ways, we stimulate a means for which new ideas and conclusions can occur. One of the first visual representation was done by Martin Wattenberg, who represented the stock market on the web in a ground breaking manner. Go to Jeff Clark’s... Read More
Latinos? Or Men and Women?
There are a couple of posts on the chopping board right now, but they are in draft stages at the moment. In my effort to give quality content I cannot ‘push-button-publish’ them just yet. Against my better judgment, I’ll share a post that has not quite made it to a draft just yet…it concerns a Hispanic man, or woman who defines themselves as a man…or woman, and not a ‘Hispanic’ man/woman. This thought... Read More
Social Media – Pre and Post 2010
While social media is undeniably hot, without evidence of burning out, many established organizations and businesses have been exceedingly slow in accepting social media as the new engagement platform. In the face of prudence, speculation and convention, enthusiasts – evangelists – have pressed forward with a new and unpredictable, yet powerful and stable form of communication that has haulted an entire industry and forced it look over... Read More
Your Purpose In Social Media
Subtitle: The Why of it All Without definition, one is left to be interpreted and thus defined by others. More so, without definition one has no purpose and drifts to the will of the tides. I’m going to briefly point out some things I have my sights on within the realm of social media. I encourage you to do the same from time to time going forward. In no special order here are some goals which have been set in motion and are continually... Read More
It’s Not Always About The Marketing
AOL just release their Hispanic Cyberstudy, packed with the habits of Hispanics online. The study is based on a question – Why and how are Hispanics using the internet in their daily lives? For years, marketers have struggled with the complexities of the Hispanic market. Given the blistering growth of their population and subsequent rise in purchasing power, AOL wants to help marketers and agencies understand the changing Hispanic market,... Read More
You Don’t Know Squat About Hispanics
Subtitle: Hispanic Media Myths A great article…it even seems to have some picante to it as it’s spiced up with some humor and witty lines. If you have some image in your head of a poor campesino looking confusedly at a computer screen, delete it. Replace that with an image of Perez Hilton tweeting and blogging and instant-messaging all day. In fact, Latinos far outpace Anglos in online and mobile usage. Of all wireless users in the... Read More
