Five Rules of Engagement: Targeting Hispanics Online

guest post by Vista Hispano. Trust and engagement are two important elements of successful social media participation. Marketers and publishers alike understand the megaphone nature of sites such as twitter. Hence, we see the constant barrage of “Follow us on twitter” or “Friend us on Facebook” across various print, radio, and digital advertising campaigns. Recognition of the importance of social media and the various conversations... Read More

Hispanics Online: Where Are They?

As it turns out, they are everywhere that everyone else is and more. Hispanics are going to websites that the rest of the world are using which are Yahoo, Google and Microsoft but at the same time there are niche websites that allow Hispanics to socialize within their own communities as well as to search for information such as news, sports and entertainment within Latin America. Social media, in the same stride is a great place to find ‘real-time’... Read More