Mobile: The Medium is the Message
Subtitle: Controlling your iPhone through a Computer – not yet, anyway…. If you ask a room full of marketers and businesses, why mobile is big you’ll hear about the number of increasing ads being served and new customer acquisition. Walk across the hall to another room full of techies and you’ll get hit over the head with a new way of viewing transportation, the world around you, and productivity tools that begs the question... Read More
A few takeaways from my Social Media sessions
The Few But Not Forgotten: Discovering the Nation’s Most Influential Latino Men Bloggers One of the highlights of this session was acknowledging the influence of women bloggers over Laitno male bloggers. Without minimalizing the effort of women I have two thoughts on this: 1) Latino men don’t see blogging as ‘manly’ when I started to blog back in 2003 men ruled the blogosphere, but as more women started to blog maybe the view... Read More
Hispanicize Time
Next week (April 6-8th), is Hispanicize time. If you’re a blogger or business whose focus is on the Latino market you really need to be at the Hispanice 2011 Latino Social media and Hispanic PR Conference, otherwise I doubt you’re a solid “player,” and are losing a HUGE opportunity. Just look below at the sick array of brands and businesses that are sponsoring or supporting Hispanicize (and there are a ton more!), not to mention... Read More
SES – Focus Latino – NYC
I’m attending day 2 of the SES, Focus Latino track next week (schedule below). This track is sponsored by LatinVision, and moderated by Carlos Vasallo. A few of the featured speakers will be Mark López , Head of U.S. Hispanic Audience, Google; Matias Perel, Founder and CEO, Latin3; Giovanni Rodriguez, CMO, BroadVision; Sergio Carrera, General Manager, Televisa Publishing + Digital. There will be four section to Focus Latino: Introduction, Reaching... Read More
Now begins the Long Tail of Latino Social Media
Based on observations, the early adoption phase of Latino Social media has sloped into the long tail scheme of things (that would include moving into the early majority). The beginning was great with early innovations and ballsy moves, but there’s another 80% to engage. So, “be like water” my friends… (See my comment for some clarification) AKPC_IDS += "3777,";Popularity: 4% [?] Read More
Traditional media features Latinos from the Social Web
Read my post over at Hispanicize, on Latinos in social media who are appearing in traditional media. AKPC_IDS += "3774,";Popularity: 4% [?] Read More
Have Fun with #WepaWednesday
Subtitle: On Twitter, all work and no play makes Jack a dull boy. Here’s yet another way Latinos are talking on Twitter. The term #WepaWednesday was created by my friend @MsLatina: I recently started a new hashtag on Twitter called #WepaWednesday to celebrate all the tweeters, bloggers and events that make us go “WEPA!” For those of you unfamiliar with the term, “Wepa”, pronounced Weh-Pah, is a Spanish slang word, which originated... Read More
MyLatinoVoice interviews Mark Lopez of Google
Watch the video and read the full story. AKPC_IDS += "3753,";Popularity: 6% [?] Read More
Think Now, Post Later
No posts today – I’m thinking (which is the same as writing to me anyway), and organizing. Thinking is solitary, so I’ll share later. If you have not seen, please go to the Hispanicize site and check out the beta version along with some cool articles. The bilingual posts are great! You can also check out my post on Social Media Today about the Lack of Latino Attendees at Conferences. Someone brought up a point about light-skin,... Read More
Fox News Latino to the Latino community: How can we represent you?
Given the recent buzz of how Latinos are leveraging social media, it may come as a surprise that they can find the same liberating experience through a large media corporation, namely Fox News Latino. The social web has penetrated the way we communicate and has empowered the individual; not wanting to be tossed aside, large businesses have adapted these new tools and have learned to bend like reeds in the wind rather than be snapped in half “Fox... Read More
Updates on the Latino Social media industry
Yes, I called Latino social media an industry. The efforts of many individuals groups and interest from outside the community is shaping a fledgling but formidable business area. WaPo: Hispanics trail other groups in Web usage, confidence There’s a new report from the research arm of WaPo, which states that the use of the web from Hispanics are lower than the general population. This seemingly conflicts with other reports that states Hispanic... Read More
The Lack of Latino Attendees at Conferences
Subtitle: Participation, participation, par-ti-ci-pation Let’s say the above picture is a conference on technology. How much of the audience do you think are Hispanic? 10%…20%…30%…more? What if I said probably 1% or less? Given the knowledge that Hispanics are the largest consumers of technology that may be a hard swallow. Besides Latino-centric seminars and conferences the attendance of Hispanics at general market events... Read More
Google US Hispanic Marketing Forum Event Sizzle Reel
I was thinking of stating adding the term ‘U.S. Hispanic’ to the Latino and Hispanic monikers, but those two terms already have “U.S” built in. AKPC_IDS += "3550,";Popularity: 7% [?] Read More
Représente: News abuzz with Latino Social Media
Have you googled “Latino social media” lately? If you do you’ll find it bustling with action… There’s the announcemnet of the Hispanicize Latino social media conference and LATISM’s launch of their beta site. There’s Fox News Latino’s story on how Latino Social Media Will Change the World, and a story that spins of my buddy Gio Rodriguez’s article: Latinos and Teens: Cracking the Social Media... Read More
Will your Social Media Plan act like a Fish out of Water?
Subtitle: Don’t reinvent the wheel There’s a large percentage of companies who are engaging in social media with results that may be comparable to a fish out of water. Why do I say that? Because 65% of marketers are either just getting started or have been doing social media for only a few months, and even more interesting is that 86% of companies are doing it internally. Click for full chart This means that only 14% of companies are outsourcing... Read More
