Mobile: The Medium is the Message
Subtitle: Controlling your iPhone through a Computer – not yet, anyway…. If you ask a room full of marketers and businesses, why mobile is big you’ll hear about the number of increasing ads being served and new customer acquisition. Walk across the hall to another room full of techies and you’ll get hit over the head with a new way of viewing transportation, the world around you, and productivity tools that begs the question... Read More
Curating Culture: Exploring the Unique Influence of Latino Bloggers
Subtitle: The “term “culture,” which originally meant the cultivation of the soul or mind, acquires most of its later modern meanings in the writings of the eighteenth-century German thinkers…a contrast between “culture” and “civilization” is usually implied in these authors, even when not expressed as such. Two primary meanings of culture emerge from this period: culture as the folk-spirit having... Read More
DBA Latino or non-Latino
A few discussions over the past couple of weeks centered around whether it’s smart to do business as a “Latino” or not as a Latino. For instance, if you’re in the general market does it make sense to tout you’re Latino-ness? I’ve met some prominent entrepreneurs who you wouldn’t think were Hispanic because they never talk about it. However, if you are in the Hispanic market then it may be useful if you specify... Read More
SES – Focus Latino – NYC
I’m attending day 2 of the SES, Focus Latino track next week (schedule below). This track is sponsored by LatinVision, and moderated by Carlos Vasallo. A few of the featured speakers will be Mark López , Head of U.S. Hispanic Audience, Google; Matias Perel, Founder and CEO, Latin3; Giovanni Rodriguez, CMO, BroadVision; Sergio Carrera, General Manager, Televisa Publishing + Digital. There will be four section to Focus Latino: Introduction, Reaching... Read More
Fox News Latino to the Latino community: How can we represent you?
Given the recent buzz of how Latinos are leveraging social media, it may come as a surprise that they can find the same liberating experience through a large media corporation, namely Fox News Latino. The social web has penetrated the way we communicate and has empowered the individual; not wanting to be tossed aside, large businesses have adapted these new tools and have learned to bend like reeds in the wind rather than be snapped in half “Fox... Read More
What are Latinos really doing Online?
Subtitle: A second pass on Latinos online We’ve all heard the statements: There are more Latinos in social media than non-Hispanic Whites Mobile internet access is highest among Latinos Hispanics purchase more electronic devices than anyone else: * Digital cameras: 21% vs. 18 % * Video gaming system: 21% vs. 12% * MP3 player: 19% vs. 12% * Advanced cell phone: 19% vs. 13% * Digital cameras: 21% vs. 18 % * Video gaming system: 21%... Read More
A Blogger: Making you see the World their Way
Subtitle: Finding your blog’s why Have you ever seen this question: How do you measure influence or success? What is really being asked is what makes you happy? Or, by what outcome will you be satisfied? Maslow Different blogs have different reasons of purpose, but since I believe everything that we can possibly create or do can be traced back to ourselves, I propose that there may only be 5 (five) reasons a blog exists: This may seem like a... Read More
National Latino Leadership
A study recently done by the Hispanic Pew organization is titled, “National Latino Leader? The Job Is Open.” I’ve seen more conversation about this online, than on the news. And this is what I find interesting: the rounds the report is making online vs traditional media. It will be interesting to watch if the story gets ‘picked up.’ AKPC_IDS += "2485,";Popularity: 6% [?] Read More
Twitter Venn: Mexicans beat Latinos and Hispanics
Subtitle: Comparing ethnicity terms with Twitter Venn It’s been almost 9 months since I did the first comparison on Twitter Venn for Latino + Hispanic + Mexican to prove that the term Latino is preferred over Hispanic with users on the web (Hispanic is preferred in the ‘real’ world). The study was to see what term was being used more on Twitter – Latino or Hispanic? (I threw in ‘Mexican’ in from my experience... Read More
End Month Post: Best post of the month
Subtitle: 1, 2, 3, 4…10…20…’tirty Here are the 10 most popular posts in the last 30 days. Last 30 Days Google Blacklists ‘Latina’ from Google AutoComplete Reposting the Past: Latino Paradox on Huffington Post How to Stop Twitter from updating Facebook “I drink your Milkshake! I drink it up!” Latino Hispanic Domain Name Sale Circumventing the Web via Google Alerts 2011 Hispanic Media Conferences My... Read More
Do You Speak Latino?
I remember when speaking with Miguel (@cumba) about this project. It was fun, and it was great working with someone who can understand your vision and execute it. In a word, he’s an artist. AKPC_IDS += "2162,";Popularity: 13% [?] Read More
Reposting the Past: Latino Paradox on Huffington Post
Subtitle: What goes around, comes around…and comes around again…and again. Last week, I came across an article in the Huffington Post that surprised me: Unraveling the Latino Paradox. It was not the topic, or the website where the story ran that I caught my attention, but that I wrote about this exactly 3 years ago. How can a topic that has existed since 1986 keep finding its way back into the media? Is it because it has not been... Read More
Circumventing the Web via Google Alerts
Subtitle: If Speedy Gonzalez read the web, you’d be sure he used Goolge Alerts. During an interview, I was asked an interesting question: What are some of your favorite Latino sites? It made me think of how my use of the web changed over the years. I used to admire well thought out sites, great logos and other visual cues…don’t get me wrong, I still do. However, with the accelerated speed of inform available to us, one has... Read More
A Visual Glance: Latino vs Hispanic vs Mexican on Twitter
Subtitle: Waxing Data Visually Data visualization (DV) has been with us for a little while now. DV frees us from standard pie charts and bar graphs that are prevalent these days. By representing data in new ways, we stimulate a means for which new ideas and conclusions can occur. One of the first visual representation was done by Martin Wattenberg, who represented the stock market on the web in a ground breaking manner. Go to Jeff Clark’s... Read More
Latinos? Or Men and Women?
There are a couple of posts on the chopping board right now, but they are in draft stages at the moment. In my effort to give quality content I cannot ‘push-button-publish’ them just yet. Against my better judgment, I’ll share a post that has not quite made it to a draft just yet…it concerns a Hispanic man, or woman who defines themselves as a man…or woman, and not a ‘Hispanic’ man/woman. This thought... Read More
