Write Up: How is Social Media Changing Technology?
Last week, I shared a slide show presentation (copied below) that I gave at the Verizon offices for the HITEC seminar called “How is Social Media Changing Technology?” Below are my thoughts behind the slides. Read More AKPC_IDS += "4297,";Popularity: 4% [?] Read More
How is Social Media Changing Technology?
Here’s the slideshow from the presentation I used for a talk at HITEC (Hispanics in Information Technology). The write up of what I said will come sometime next week. Read More AKPC_IDS += "4259,";Popularity: 3% [?] Read More
Why I follow 10,000 People on Twitter…and Why They Follow Me
Subtitle: To catch many fish you need a big net Because people approach Social Media in a temperamental fashion, I feel the need to post this. On Twitter, the amount of followers one has is a sensitive area. Social media is such a fickle area that there are not many things concrete. Social media is situational. I hover around 10,000 followers and I follow about the same. Some people accept that, some people don’t. I’ve always... Read More
Lifting the hood on Social Media Applications
Update 3/31/2011: More content updated on this post over at Hispancize. Subtitle: Get to the core of the matter Here are a couple of examples of technology simplified: Facebook. One of the most popular social media application on the planet. All it is really is an advanced message board. Twitter. Hailed as Cadillac of micro-blogging and one of the most popular social media applications sitting alongside Facebook. At it’s core it’s... Read More
Our Spare Time has always made others rich
Thanks to Cindy E. Rodriguez to sharing this article with me (re:Serfs). Thanks to Cindy E. Rodriguez to sharing this article with me (re:Serfs). In light of the Huffington Post’s recent deal, we are fooling ourselves if we believe that we are making other people rich from our direct efforts as opposed to when we are not actively engaged, such as watching television (aka, spare time). Some background The Huffington Post recently sold for over... Read More
Program or be Programmed
Subtitle: Facebook’s Days Are Numbered: How social media resists all efforts to make it otherwise Yesterday, I had the pleasure of going down to Google offices in NYC, to hear a very lively and sometimes funny discussion with Josh Harris, Douglas Rushkoff with Erick Schonfeld on some disturbing (or not) trends in our use of social media. The take away: Are we being programmed by social media, or being its creator are we programming... Read More
The Revolution (still) will not be Tweeted
Subtitle: Will the Revolution go with Coke? Recent events in Egypt revived the debate of the power of social media and activism. There’s a very good article over at the NYTimes that captures a lot thoughts on this topic. – Please make sure you read about Malcolm Gladwell’s article (and his article yourself): Small Change: Why the revolution will not be tweeted (The New Yorker) – Still, I’m not sure why Egypt decided... Read More
What’s the easiest way to reach you?
There are certain people on the internet that I associate with on a regular basis. For each one, there is a quick, surefire method of reaching them almost immediately. Then there is the slow and wait until they respond method. For instance, I know some individuals that can be more easily reached via a Facebook message as opposed to an email, then I know some others where the opposite is true. Interestingly, enough some individuals can be easily... Read More
A Lesson from Fight Club: You’re not how many Facebook friends you have
Subtitle: The number one rule of ‘Social Media’ is you don’t talk about Social Media. Fight Club. Tyler Durden: You’re not your job. You’re not how much money you have in the bank. You’re not the car you drive. You’re not the contents of your wallet. You’re not your fucking khakis. You’re the all-singing, all-dancing crap of the world. Self-importance – a pompous facade to simply try and... Read More
What are Latinos really doing Online?
Subtitle: A second pass on Latinos online We’ve all heard the statements: There are more Latinos in social media than non-Hispanic Whites Mobile internet access is highest among Latinos Hispanics purchase more electronic devices than anyone else: * Digital cameras: 21% vs. 18 % * Video gaming system: 21% vs. 12% * MP3 player: 19% vs. 12% * Advanced cell phone: 19% vs. 13% * Digital cameras: 21% vs. 18 % * Video gaming system: 21%... Read More
Why I’m stepping back from Social Media
Subtitle: Social Media, not a measure of Influence Frankly, toward the end of 2010 I’ve been frustrated with social media – namely Twitter and Facebook – and the perception of influence. With Klout scores, and digital tallies of followers and friends I have a case of social media reflux. It’s a game, and if you play the game well, you too can be an influencer. Hardly. Think of Twitter as a game with just a few objectives:... Read More
Which social media site is best for your business?
Subtitle: …be aware of the terrain and its affect on your soldiers… – Sun Tzu, the Art of War With good intentions, many businesses starting out in social media try to establish a footprint on a few sites. While this may appear to be a sound strategy, many times it is not. The social web is inherently populated with users who have varying mindsets and habits from site to site. This is relevant because each site will require a custom... Read More
Community drives the Web
Subtitle: The power of we-media Great study over at comScore today: Highlights: * China’s users have surged past the U.S. * Social networking sites have surpassed email sites * Women 45+ are driving the growth social networking sites * 85% of users viewed an online video, for an average of 14.6 hours in July * Humor is biggest category gainer * Community category has most unique users Here’s the download (pdf). Via Ginger at Zumgi. AKPC_IDS... Read More
Social media as a way into Latin America?
Guest post by Ivonne Kinser Go back in time to 1990, and think for a minute about conducting a marketing effort to promote your product or service abroad. What would you be doing? Got the picture? Now come back to 2010, type a 140-character message in your brand’s Twitter page, and within seconds your message can be all over the globe, depending on how well you did your networking homework. Let’s be realistic, Twitter, Facebook, LinkedIn or YouTube... Read More
Pseudo Social Media Certifications
Subtitle: This Latina will take you for a ride. To my knowledge a standardized best rules and practices does not exist, and may never exist when it comes to social media. Why? Because social media is fairly a new and evolving field. For this reason, I can understand why maybe just over half of businesses are not engaged in social media for reasons of speculation to impracticality. Imagine now, someone (and there are a handful) coming into... Read More
