Non-Professionals Are True Stars Of Social Media

Subtitle: It is not the people that should look to businesses, businesses should look to the people. Our visions of where influence derives is skewed.  Professionals do not make influential changes, but only identify, define, and market them. Trends In his book “The Tipping Point,” Gladwell talks about Hush Puppies shoes and how they went from almost being discontinued to a hugely successful brand.  Hush Puppies became a fad in lower... Read More

My Predictions for Latino Social Media In 2010

As impressive as the numbers are of the increasing involvement of Latinos on the web are (22% of the internet population), I think the one common denominator is population growth (45.5 million people).  All of the below, are summaries of what I’ve discussed via my social media portals throughout the year. Spanish Language Content With more Latinos now on the web, it only makes sense that we’ll start seeing more Spanish content. This may... Read More