Why Social Media Is Losing Users And Where They Are Going
Some of the biggest social media sites have experienced a continued decline of new user registrations in the past few years. Facebook for example will see a 13.4% increase in US users according to eMarketer. Previous yearly growth was at 38.6% in 2010, and 90.3% in 2009. Twitter has dropped from 293% in 2009 to 26.3% this year and is expected to remain bearish. This is all very normal as social media evolves and becomes more mature. In another study... Read More
Why Twitter Is More Important Than Facebook For Your Business
I’m in rare form today. Posting on a Sunday. Good news has dawned on us - Twitter frickin’ ROCKS!!! But, we all knew that. Yet, we insisted to skinny dip in tall glasses of Facebook euphoria. Even while on Twitter, we may have hindered our experiences by remaining reminiscent of Facebook. They are different monsters through and through and Facebook is a great platform, but Twitter is going to have a new day w/ Brands. Maybe because... Read More
Why I follow 10,000 People on Twitter…and Why They Follow Me
Subtitle: To catch many fish you need a big net Because people approach Social Media in a temperamental fashion, I feel the need to post this. On Twitter, the amount of followers one has is a sensitive area. Social media is such a fickle area that there are not many things concrete. Social media is situational. I hover around 10,000 followers and I follow about the same. Some people accept that, some people don’t. I’ve always... Read More
Lifting the hood on Social Media Applications
Update 3/31/2011: More content updated on this post over at Hispancize. Subtitle: Get to the core of the matter Here are a couple of examples of technology simplified: Facebook. One of the most popular social media application on the planet. All it is really is an advanced message board. Twitter. Hailed as Cadillac of micro-blogging and one of the most popular social media applications sitting alongside Facebook. At it’s core it’s... Read More
A Lesson from Fight Club: You’re not how many Facebook friends you have
Subtitle: The number one rule of ‘Social Media’ is you don’t talk about Social Media. Fight Club. Tyler Durden: You’re not your job. You’re not how much money you have in the bank. You’re not the car you drive. You’re not the contents of your wallet. You’re not your fucking khakis. You’re the all-singing, all-dancing crap of the world. Self-importance – a pompous facade to simply try and... Read More
Do you play ‘favorites’ with your social media?
Subtitle: What’s your favorite social media flavor? Despite being told we should spread ourselves equally on a few social media platforms, everyone has a favorite. Somewhere we develop an affinity with the small differences that makes each site unique. Maybe because of a site’s features, we feel that our personality is able to express itself more readily, or maybe we understand how one site works over another and feelings of familiarity... Read More
Twitter Venn: Mexicans beat Latinos and Hispanics
Subtitle: Comparing ethnicity terms with Twitter Venn It’s been almost 9 months since I did the first comparison on Twitter Venn for Latino + Hispanic + Mexican to prove that the term Latino is preferred over Hispanic with users on the web (Hispanic is preferred in the ‘real’ world). The study was to see what term was being used more on Twitter – Latino or Hispanic? (I threw in ‘Mexican’ in from my experience... Read More
How to Stop Twitter from updating Facebook
I’m pretty active in social media. The main platform I use is Twitter. My challenge was staying relevant across each medium spectrum that I wanted to remain relevant. So, when the ability to seamlessly integrate Twitter and Facebook (as well as LinkedIn), I jumped at the opportunity. Problem was, Facebookers are a different ‘monster’ than the Twitter crowd. “You are not a normal Facebook user,” I was told “so... Read More
LATISM Trends at No.5
Subtitle: Trending LATISM I never believed in success at first try. Other than being very lucky, success is a process and takes time. So, I’m comfortable and happy with LATISM being # 5 – one day LATISM will be numero uno. Thanks to the continued efforts to all the members on Thursday night’s Tweet Parties. AKPC_IDS += "1999,";Popularity: 4% [?] Read More
Latinos Online to AZ: We are Latino 2
LATISM embraces how Latinos are using social media in response to recent Arizona laws. Check out the LATISM site for details on how you can get your ribbon and the Twitter party tonight. AKPC_IDS += "1883,";Popularity: 11% [?] Read More
Not all Social Media is Social
(Please note: this piece is an observation with no judgements made, and only serves as an observation and not a criticism.) Generally, social media is understood as a conversation between people on the web…as opposed to old media, which is a conversation of a few to the many. That being said, there are people who use social media as if it were old media, meaning they are using it as a one way announcement platform and not mingling with the public... Read More
Why more Visits on Facebook is not Important
Subtitle: Levels of Truth in Data Representation of Social Networking Sites The recent data by HitWise that rated social networking sites, ranks Facebook as #1 with 50% traffic, and Twitter as #5 with a mere 1% is a perfect example of a data presented at a certain level of truth, leaving questions at all other levels. 1. Facebook 50.15% 2. YouTube 15.21% 3. MySpace 15.08% 4. Tagged 1.16% 5. Twitter 1.14% Here... Read More
Only 4% of messages on Twitter are in Spanish
Subtitle: Half the tweets on Twitter are in English A study done by Semiocast (.pdf), reveled language usage on Twitter over a period of 48 hours in February, 2010. The study found that most language used was English at 50% from English speaking countries and non-native English speaking users. Other languages that were tallied – Japanese (14%), Portugese (9%), Malay (6%) – can be attributed directly to international outreach or social... Read More
Google Buzz Fragments Your Blog’s Comments
With the announcement of Google Buzz, I’ve been thinking a lot about the Comments feature in blogs. I don’t want to say that Buzz is necessarily bad for blogs, but it can de-augment a very powerful pillar of blogging – the Comments section. Let me back up a little. In October, I talked about the importance of publishing your content on a blog that you own versus a social media site like Facebook or Twitter. I subtitled the post... Read More
Social Media Literacy
Subtitle: WYB – Watch Your Back in social media!!! As netizens connect and grow, so do more unsavory individuals look to take advantage of those communications. Having a background in technology, I’ve seen many cases of users unknowingly causing computer problems which easily could of been prevented if they new more about the computer environment. With this in mind, imagine what can happen to an individual who unknowing falls prey to... Read More
