You Don’t Know Squat About Hispanics

Subtitle:  Hispanic Media Myths

A great article…it even seems to have some picante to it as it’s spiced up with some humor and witty lines.

If you have some image in your head of a poor campesino looking confusedly at a computer screen, delete it. Replace that with an image of Perez Hilton tweeting and blogging and instant-messaging all day. In fact, Latinos far outpace Anglos in online and mobile usage. Of all wireless users in the U.S., 39% of U.S.-Hispanics use their mobile devices to read the news, in comparison to just 17% of non-Hispanics.

Note the quick change to ‘Latino’ from ‘Hispanic’ when talking about online/mobile usage.  I almost got excited about that, but then noted that Hispanic and Latino are used interchangeably throughout the piece.  It’s still a great read.




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  • http://www.bilingualintheboonies.com Carrie_in_TN

    Hi, Louis…It’s Carrie (also from Tiki Tiki…I saw this story the other day and totally loved it. She really sent the message loud. I bookmarked it to give to PR clients. Keep it up!

  • http://www.mundodelamor.com/ MdAmor

    Latinos use the web a lot more than the general media and public perception lead us to believe.

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